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About Us

Phrase Database is a product of Research Biz

The Phrase Database is the result of a two-year effort by Research Biz to collect and manually verify a useful data set of corporate mottos and marketing slogans and taglines. Phrase Database offers a distinct advantage to corporate marketing communications personnel and advertising/brand agencies, because it collects both trademarked and non-trademarked phrases. While there are competing databases out there, we believe they are neither as comprehensive nor as accurate as the Phrase Database!

Research Biz, LLC was founded in 2020 by Gregory Kohs, a market research executive with field and management experience spanning 30 years. He has executed studies and branding work for over 80 different client entities. Research Biz engages with select organizations, including for-profit corporations, non-profit groups, and trade associations. Our approach to research focuses on what seems to be the lost art of asking meaningful questions and honestly listening to the answers to discover actionable insights. We are building a portfolio of evergreen products to enable our business to scale.

Chatter about Phrase Database

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A company’s motto, slogan, or tagline is a projection of itself that builds brand continuity. Over time, tapping into the Phrase Database will help brands confirm they’re projecting a consistent face for their business.

- Scott B.

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In my experience, ad agencies and corporate marketing teams often fall in love with their own ideas. Now we’re able to bump them up to what already exists, and avoid costly or embarrassing missteps — a worthwhile step made simple.

- Rachel D.

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This sounds like a game changer, especially in this time of employee turnover when intellectual assets (knowledge, research, and memory) may leave with any departing employee. Phrase Database is on to something very interesting.

- Jean S.