You found it — an accurate compendium of the world's marketing phrases 

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Phrase Database is
one of the largest
collections of mottos, slogans, & taglines
verified to be in use or used in the past by organizations and companies or their various subsidiaries or product brands.

Each phrase has been authenticated for accuracy after independent verification by multiple research specialists.

Access Options

Trial 

10% of database

Limited to companies whose name starts with the letter "A"

Trial access gives you a no-risk way to check out how the Phrase Database works. Your account will enable search for keywords of interest -- but search results will be restricted to companies that start with the letter "A" (e.g., Accenture "Let There Be Change", Airbus "We Make It Fly", etc.)

You can always upgrade your account later!

Free

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Express

100% of database

7 days of use 

The Express subscription is designed for marketing communications teams, smaller ad agencies, and researchers who have a one-time project where a search of mottos, slogans, and taglines would help deliver value in a proposal bid, a campaign pitch, or a journal article. Unlimited searches (each search returns up to 50 matches), from A to Z in the alphabet.

$149

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Premium

100% of database

12 months of use

Monthly newsletter alerts you to new entries, as well as commentary on trends and patterns
Free white paper that discusses the history of slogans, the multi-word phrases most frequently used, and the most over-indexed (and under-indexed) marketing words compared to the general English lexicon.

List of hundreds of large companies with no motto, slogan, or tagline – great for sales prospecting by ad agencies and brand consultancies.

$699

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How is this different than the US Patent and Trademark Office (USPTO) search tool?

The Trademark Electronic Search System (TESS) operated by the USPTO is a useful resource, BUT it has some drawbacks.

More than half of the marketing phrases utilized in television ads today are not trademarked by the company using them. The USPTO obviously doesn’t catalog untrademarked phrases, but the Phrase Database does.

The USPTO doesn’t collect non-American company phrases that haven’t been submitted by a licensed US attorney. But the Phrase Database does! Over 7% of the English-language phrases in our collection are used by companies based outside of the United States, but not trademarked in the United States.

Brands will sometimes utilize a motto, slogan, or tagline for which another entity owns the trademark. The USPTO doesn’t collect the names of companies that may be using another entity’s trademarked phrase, but the Phrase Database does.
Think of it this way: use the Phrase Database to inspire idea generation and to check for global usage of words, strings of words, and complete phrases you may be considering. Use the USPTO TESS resource when you’ve reached the stage of legal clearance.

The Phrase Database is a service of Research Biz, LLC, headed by a market research expert with over 30 years of professional experience in the industry.